編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-503-004 | GolfLogix: Measuring the Game of Golf | Gourville, John T. | Entrepreneurship | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
2 | 9-500-028 | Steinway & Sons: Buying a Legend (A) | Gourville, John T.;Lassiter, Joseph B. | Marketing | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
3 | 9-500-068 | Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not? | King, Charles;Narayandas, Das | Marketing | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |